So many questions while I was away...
Bridge titles work both ways, as some here have surmised. In Blue Ocean terms, a bridge product is a tool to bring users of the new market up to a higher level of participation, while it helps the old market adapt to the new market's values. They're not "gateway drug" products; that would be what Wii Sports, Wii Fit, and Wii Play act as. Tools to get people into the market. Bridge titles act as stepping stones to get people higher up into the market.
The DS isn't actually cannibalizing the PSP's market that much; they appeal to a few of the same values, but a lot of different ones. The PSP's performance would not have been much different had there been no DS, in other words. More software, but about as much hardware.
As for what makes a product Blue Ocean, it's simple: they pioneer values. Nintendogs pioneered the values inherent in a pick-up-and-play, risk-free, user-focused, and interaction-oriented pet simulation. Petz (which was around a good decade before Nintendogs on PC as Dogz and Catz) met only a few of those values.
Before Nintendogs, the underserved market was not people who wanted pet simulators; of course not, there were tons of those. The underserved market was people who wanted pet simulators that were really about them, not about the pet. When you play Nintendogs, you're interacting with the puppy, and the goal is to make you, the user, happy. In Petz games before Nintendogs, the goal was to keep the dog or cat happy. The difference was ground-breaking.
You should never look at a product based on what it does on the surface alone. A Blue Ocean product often bears a great resemblance to non-Blue Ocean products when you do that. It's what the product does for the user that sets a Blue Ocean product apart. Without a value innovation that changes what the product means to the user, it's just a sustaining upgrade.
As for breaking out of the Blue Ocean, that's not how it works. If a Blue Ocean product is compatible with an older market, it ABSORBS the non-Blue Ocean market to some degree. In other words, the Wii isn't going to go back to the values of the old market. The old market is going to take up the values of the Wii's market within 2 generations (more likely within 1).
Sky Render - Sanity is for the weak.
