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When 'XBox' was announced a lot of people thought it sounded like Microsoft was 'Trying too hard' and using an over-used element (the letter X) that would have been cool 5 years earlier ...

When 'XBox 360' was announced a lot of people thought it sounded like Microsoft was 'Trying too hard' and using an over-used element (the number 360) that would have been cool 5 years earlier ...

I suspect that Microsoft will choose something will will seem similarly over-used like "XBox HD" or "iXBox" for their next system.