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This is NOT RRoD that is holding back consumer considering u have the safe "3 year warranty" that was an amazing move from MS.

The main problem is the lack of brandname associated with MS and their Xbox. :

For most consumer :

1/ they dont know it
2/ they consider it is for hardcore gamer (translate male 15-25 years old)
3/ they dont like it (Vista sucks etc ...)

At the opposite :

1/ EVERYBODY know Ninty and Sony
2/ Wii and PS2 are well know from casual
3/ There is not hate agaisnt Ninty, and to a less extent, Sony.

MS, since they are here, never made the step ... never.
(make the step would be like : be the hot console to purchase)



Time to Work !