Well, I think they really want us gamers to enjoy doing what we like the most: gaming. They've given us the best way to do so with Xbox Live. I find that the best gaming experience is on it, they really give us all the options we could think of in order to really exploit 100% of a game: achievements, online chatting for the best online games, an amazing choice of downloadable content, etc.
Let's not forget about the Live Arcade. This summer's line-up is a fine example of them bringing us what we prefer the most: good and enjoyable games to play alone, or together. If it's true, I also think that by buying ''3rd party exclusivity deals'', they allow us to play games that are worth playing and that everyone should be able to play anyway. The games line-up is also excellent, with games like Tales of Vesperia, Halo 3, Ninja Gaiden II, Gears of War, Crackdown, Dead Rising, etc.
In that regard, I think they deserve a good spot in the gaming world, as they are also trying to destroy the 3rd party exclusivity deals and bringing everyone together. What's wrong with that? Power to the consumer, and they're allowing this to happen.
Random game thought :
Why is Bionic Commando Rearmed 2 getting so much hate? We finally get a real game and they're not even satisfied... I'm starting to hate the gaming community so f****** much...
