I enjoy reading Malstrom's articles, but I think his focus on "Disruption" means that he misses the bigger picture ...
Even though the videogame market has grown over the years so that they're owned by a large portion of households, they have never become as ubiquitous in households as a television and they have never been used by the whole 'family' like a television is; this means that the number of videogame players in the western world has reached (maybe) 25% of the potential market.
From what I have seen there are two sides of growth in the market that the Wii is capturing, growth by putting a home console into a house where one has never existed before, and growth by getting more people inside of existing households to play videogames. To me this means that there is a massive opportunity to sell conventional games on the Wii because it is a system in households where there are existing gamers who enjoy those experiences, there is a massive opportunity to sell unconventional (or "Casual") games because "Non-Gamers" are more willing to buy and play the Wii, and there is a massive opportunity to sell "Cross Over" games that appeal to both groups because there are a lot of households with both types of gamers who enjoy playing games together.
