I don´t think cellphone makers will market a phone as a gaming machine... just like with mp3, video and internet they will say: "This is the best and the newest phone there is... oh and it playes games too... take it or leave it." That way they don´t risk alienating the core focus group of cellphone buyers... but with mobile gaming reaching a revenue of $4.5 billion this year it is clear that enough people want the games too... once cellphone makers start pushing the game aspect a little and game devs see the profits to be made the markets will slowly start competeing. Maybe cellphone makers will make it easier for devs by agreing on a standard for gaming-cellphones, that way they could lable cellphone with a strong chip and a big enough touchscreen as gaming cellphones and give devs a wider group of customers...
