| Nutboy said:
According to NPD, 19% of Ps2 owners in USA also own a Wii. This is roughly 8M. That means there are only 3.4M Wii owners who didn't own a Ps2.?id=1128743 |
Here's your problem. I believe that the NPD report where that number comes from was a study on install base, seperate from their retail tracking. Obviously a lot of people who have bought a PS2 since 2001 no longer own or use it. So the total number of PS2 "owners" is probably 20-30M, not the whole 40+M retail sales they have tracked.
(Incidently, this is also the reason for the infamous "reverse sales" chart in some analyst's Wii sales prediction.)
Check and see if they list install base estimates somewhere else in the report.
Anyways, in regard to whether they've expanded the market, 1.) their monthly sales are higher than anything seen before, so the market is bigger month to month than it was in the PS2 years, and 2.) more people within a household use the Wii compared to past consoles, so not all of the customer expansion will be seen in raw sales numbers.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
