Words Of Wisdom on 29 August 2008
| Sky Render said: WoW, I pay attention to what people do, not what textbooks say people do. When one RPG series sells multiple millions while countless others sell mere hundreds of thousands at best, yet there is little to no quality difference between the series that are selling well and the ones that are not, I think it's safe to say that the market is not properly differentiated. |
Brand name, image, advertising, every bit of that is part of product differentiation.
The whole point of product differentiation is to convince the consumer that they should buy your product versus a competitor's based upon some dimension of your product being better or more appealing. If it's brand name? That's fine. If it's a game engine? That's also fine. You don't have to be wildly different to differentiate yourself from the competition.
