^ Retail margins are higher in Europe than US, but 20% is probably a decent ballpark figure.
Anyway, assuming average EU VAT of 20%, and retail margin of 20% would put Sony's price at €278 or $407.
Assuming a slightly lower US retail margin of 15% would result in Sony's price at $348.
PS3 almost certainly loses less money in EU than US, although much of this is due to exchange rate fluctuations, or more specifically the weak US dollar.
Of course there is still additional costs such as shipping, distribution, import tax etc, but those probably don't add a significant amount, maybe 5%, but higher fuel and labour costs would probably mean this is slightly higher in EU than US.
PS3 is probably close to breaking even in EU, but still losing a significant amount in US. Japan is probably somewhere in between.
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