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Aprisaiden said:
@Bokal -- don't forget to factor in Tax, Retailer Cut, Transport costs, etc...

Retailer cut, transport costs, etc exists everywhere in the world.

So removing an average 20% tax for Europe to be fair, we get:

400$ for the US

330€ for Europe = 480$ (I made a mistake in my last post)

Anyway, I was trying to point that if the PS3 costs 400$ to produce (as many claimed), Sony is not losing money in Others.

(To me, transport costs are part of the cost of production. I have absolutely no idea about how much the retailer cut can be, but I assume it's less than 20%)



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