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bbsin.... why do you think the Blu-ray liscense is steeper? Everything i've heard suggests it's a lot less then DVDs and that's a reason companies are pushing HD sales... becuase the DVD lobby had movie companies and DVD manufactuers over a barrel when it came to liscenses.

The Blu-ray royalty rates are thought to be a lot smaller over the lifespan.  Even if you attribute the whole blu-ray to PS3. (including all the costs invovled with the blu-ray victory mind you if your including all the profits.)  It's not likely to make back money anytime soon unless it breks the PC barrier.

http://news.cnet.com/8301-10784_3-9874317-7.html?tag=nefd.lede