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To the people saying 10 year plan, understand this: Sony always used that as a for of smack talk and hype. The PS2 is lasting for a very long time (7 or 8 years) so Sony believed that the same would be true of the PS3 becuase "lol we're Sony". Now that the PS3 isn't preforming like the PS2 it's not very likely it will live past year 5 or 6. Sony keeps saying it rather then say they were wrong.

Sony could support the system for 10 yrs but no one is that dumb. Much like the Cube, Xbox and N64, sales will level off at about year 5 or 6, maybe earlier. They can keep making games for it, but most people will have moved on, and like many games made towards the end of the console's life, they wont sell well. Look at the gamecube for example. It's best selling games were within the first three years:Mario Sunshine, Super Smash bros Melee and Mario Kart Double Dash.