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Either can make or break a game.

Any game with excessively awkward controls, poorly designed interface, rough play mechanics, and poor response is going to feel unplayable regardless of how interesting the story is.

Best case scenario, the player will find himself learning and compensating for the inadequacies of the interface in order to finish the game and see how the story develops and ends.

With good game play, it is still very possible to enjoy a game while ignoring virtually everything else, even if the game feels dated (primitive visuals or play mechanics) or the story underlying the game perfunctory (rescue the Princess, defeat/kill the Bad Guy, repel Evil Army).

A pointless, or weak story providing no reason to play through the game only has high score or best time as motivation for the player to keep playing. Fortunately, that's still enough to keep most players engaged.