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Target ISN'T going Blu-Ray exclusive. Please check the following links:

http://www.highdefdigest.com/news/show/High-Def_Disc_Marketing/Target/Target_Shoppers_to_See_Blu_This_Christmas/810

http://gizmodo.com/gadgets/format-war/next-gen-slapfest-hd-dvd-responds-to-blu+rays-target-exclusivity-282967.php

Target didn't previously carry HD players, and now they will carry a Sony
player, after Sony agreed to pay them some money. But it isn't a exclusive
agreement (check the links)