| Legend11 said: Since this is an ongoing train wreck they should just bite the bullet and do an actual recall. Unfortunately they waited far too long and it's getting too close to the crucial holiday season to do that but at the very least they should take all systems off store shelves and replace them with the new hardware revision. Even if they go a month in which nobody could buy a system (and likely cost them 200,000-300,000 sales that month) they would very likely more than make that back if everyone knew that any new 360 they bought didn't have the problem. It would be the perfect time to do it to since they've been shipping very few new systems into the channel. |
I'm sure they considered an outright recall, but there could be a variety of reasons they didn't do it. Perhaps they didn't have enough replacement units manufactured to replace all of the on shelf units. Perhaps it would have added a billion dollars to their losses. Look at how tightly they limited their warranty: 3 years *only for* RROD errors.
I believe MS took the course of minimum loss when confronted with the probability and cost of a class action lawsuit. Money being equal, this course of action would allow them to save face and control of the situation.
Hindsight is 20/20, we all know, but it looks like launching early cost Microsoft a lot. Let's hope they can capitalize on it and not fall back into a distant third place as I personally expect them to end up doing.
