New PS3 may already be using 65/65 chipset

[jman8]

LOL MATURE said:

jman8 said:

At the beginning of the year Sony and IBM had announced they had shrunk down the CELL to 45nm. I believe it was at CES. So it wouldn't be surprising if they got that chip in the system by the end of the year. If they get that chip in by November, and MS selling 360s like mad (like I expect with the new price point), then it's not out of the question we see another November price cut for Sony. In those last three months of the year, so much software gets sold that console makers can actually afford to take losses on hardware and still show profits for the quarter. Just look Sony's financial results last Christmas season when they showed a profit after the 40gb release. 

 

 Your acting as if they would cut the price by some drastic amount. True if they cut it by $100 that would be insane and sales would diffinatly be increased but whos to say they wont slash it by $50 If they serisouly go from 65-45 (Cell) and 90 - 65 (RSX) I doubt they'd see much loss on a $50 cut.

I totally agree with you. If they can get down to 45 CELL and 65 RSX, which is totally within reason considering all of Sony and IBM's talk, manufacturing costs would probably go down a ton compared to the 65 CELL and 90 RSX systems. In fact, if I had to guess, a $50 cut is definitely coming this November. And you're probably right that that would probably not increase Sony's losses much at all. What I want to see is Sony get real aggressive and get down to $299 and finally match the 360 premium. I know it's not likely, but I think they have enough compelling software to make up for the losses. Resistance, Motorstorm, and LBP alone will probably ship 6 million pieces of software if not more. If retailers buy each game for $50 a pop, that's $300 million back in Sony's hands just from 3 games.