Grampy on 24 August 2008
| Squilliam said: Furthermore what is Gamestops target market? Do they devote more shelf space to Xbox360/PS3 goodies relatively than they should in detriment to the Wii? I wonder whether Xbox360/PS3 owners trade their games more and are therefore each more profitable to Gamestop than Wii owners; so that might explain the discrepency in targeting in the Game Informer magazine. |
If Xbox 360 and PS3 = Hardcore gamers and Hardcore Gamers are savvy, then I don't think they would frequent a place that will pay you $18 for a used copy of GTAIV and charge you $49. That is a markup that is just short of extortion.
A correlation to advertising budgets might be more informative.
I learned something else at the Gamestop site. We hear a lot about attach rates but not much about retention rates. Obviously an important figure also since the more used games circulated = less sales. I thought it interesting that a used copy of super megahit GTAIV for the Xbox 360 is only worth $18, Boomblox will get you $25, same as MGS4 for the PS3. Lego Indiana Jones for the Wii is worth $22, for the PS3, it'll only get you $20.
