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It's one of the cheapest and best Blu-Ray players around and offers so much more!

I think they still generate a significant loss on the hardware, you will have to take into account additional costs for support, marketing, retail profit share in the retail price, continued improvements of the OS, etc as well next to just the component and manufacturing costs.

Having said that I think Sony's gaming division will post a healthy profit this year. They earn back a lot of their investments through much improved PS3 software sales, still OK PS2 software and hardware sales as well as from PSP sales.

From a technological perspective you get a great deal at current PS3 pricing.



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales