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I think they are waiting until the smaller cell and graphics card hit mass production to see how much the ps3 costs to produce after that hits. Also, I remember reading sometime this year about a cheaper way to produce the blu ray stuff, anyone have any info about hat? If they are able to drastically drop the price of that they could be more aggressive with the pricing of the ps3, or they could keep it high through the holidays when they are going to sell a lot of hardware anyways and make some of the 3.3 billion back by selling three consoles for a profit plus a ton of software.