I do think the price holds back a lot of people; but the main lack of motivation to run out and pick one up is the lack of games that need to be played. Additionally, I know a lot of people who are just waiting it out for Sony to fix all the bugs in the machine/software and production process. Now that we know they are going to work on rumble with Immersion, I am just waiting for the PS3 with rumble to come out before I pick one up.