HappySqurriel on 20 August 2008
I don't really believe that innovation is a quality that is (really) an inherent quality of a company ... Most companies end up having cycles where they're more or less innovative which is primarily driven by their (expected) needs in the market.
If you're fully expecting third party publishers to fulfill the known needs and desires of existing consumers you expect that people will be looking for far more unique software experiences, and you're far more likely to greenlight any unusual project.
