Sony's Playstation 2 accounted for 42 percent of video game console usage during June far outstripping the Xbox, which had the second highest usage at 17 percent, according to Nielsen's latest GamePlay Metrics.
Rounding up the list of consoles was the Playstation 3 with just 1.5 percent of usage and the Wii with four percent.
Metrics found that 68.1 million people used a video game console in June, playing an average of 7.5 days during the month. On the days they played, Xbox 360 users logged an average of 2.2 sessions, with an average session length of 61 minutes. In contrast, PlayStation 3 users' logged an average of 1.9 sessions, with an average session length of 83 minutes, on the days they played.
Metrics also found that game play patterns shift seasonally. For instance in April, Wii's peak usage hour was 5PM, and now, during Summer Break, Wii usage peaks at 8 PM. Finally, Metrics reports that Wii households are upscale, with annual income more likely to be more than $100,000 income.
Hit the jump for a sexy numbers chart and the study's methodologies
Nielsen GamePlay Metrics Methodologies
Nielsen GamePlay Metrics uses console data collected from the Nielsen's People Meter TV sample combined with Nielsen GamePlay Metrics' proprietary audio signature library that matches the unique audio signature of every game tracked on the six most widely available video game consoles, including PlayStation 2, PLAYSTATION 3, Xbox, Xbox 360, Wii and GameCube. The GamePlay Metrics user sample includes more than 12,000 households with approximately 33,000 individuals.
Nielsen GamePlay Metrics uses PC data collected from the Nielsen's Video Game Tracking Survey. Video Game Tracking is a weekly online survey of 1200 gamers 7 - 54 years of age. Qualifications include ownership of a console or PC, play video games at least 1 hour per week and have purchased at least one or more video games in the last 6 months. The Video Game Tracking online survey has been in the field for more than two years (104+ weeks).
Additional data, including rankings of console video game titles and the electronic metering of PC game titles are in testing and will be available to select Nielsen GamePlay Metrics clients in the near future. On July 5, 2007 Nielsen announced a collaborative agreement with Sony Computer Entertainment America to develop a measurement system for computer game advertising that includes the sharing of video game console data. The Nielsen-Sony data will also be provided within GamePlay Metrics service in the near future.
The picture got cut off, here is the link http://cache.kotaku.com/assets/resources/2007/07/gamemetrics.JPG
