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It's going on right now!

Liveblog it at IGN:

http://ps3.ign.com/articles/899/899988p1.html

Announcements so far:

  • PSP 3000 to be released in Europe on October 15th at 199 Euros + a game.  It will have a better screen and a built in Microphone.
  • 160GB Limited Edition PS3 for 449 Euros on October 31st - comes with ~70 Euros worth downloadable games.
  • New Music streaming service for Pal territories separate from the video store called VidZones.  Stream any song at any time!  From IGN:

    "You can use this streaming content to create custom playlists and it can be accessed via Remote Play on your PSP, and also including phone support. Wow, I'm actually pretty impressed by that"

  • Bah.  Download service to release Q109, streaming Q309.  :(
  • LBP October 29th in Europe.
  • SsingStar Disney announced.
  • Ability to rip SingStar tracks from the ps2 versions to your ps3 to work with the ps3 versions coming in future firmware update.
  • EyePet from Sony London revealed.
  • Heavy Rain is shown - David Cage of Quantic Dream is even on stage.  From IGN:

    "He's here to talk about Heavy Rain today. Key points: This will be mature/serious content. It's going to be accessible. It's going to be an emotional experience (moral choices and the like, the player will be playing the story).

    It will be story driven and your decisions have consequences. These are some of the same themes that Cage went over during my meeting with him prior to the press conference. Make sure to check out my Eyes-on, readers! It's good stuff."
  • Showing gameplay.  More from IGN:
  • "These are scenes from the Origami Killer demonstration we received previously. Very intense contextual gameplay with an extremely vivid emotional touch. Heavy Rain 2009 ends the trailer."
  • SingStar Turkish Party announced exclusive to Germany.
  • Over 50 levels to come with LBP.