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Sqrl said:
@jstam,

I will let Bodhesatva give you a full responce, but I would like to chime in and say I think it is unlikely that several of these 3rd party companies would want to make a console and I don't know that they could handle the burden for the development of a console (it is crazy expensive to do prototyping). But I wouldn't rule out working together to help shape future console landscapes in their favor, although I am not sure how likely it is.

Not just prototyping - the supply chain in itself is a daunting task to undertake.

  • Sales and Marketing 
  • Product Development 
  • Sourcing
  • Manufacturing
  • Quality Assurance
  • Shipping and Logistics
  • Warehousing
  • Customs and Clearance
  • Legal

This is something that takes thousands, not hundreds, of people to accomplish, across multiple offices scattered around the world. Most development houses only employ a fraction of the staff required for such an undertaking. Even EA, arguably the largest publisher and developer, would have to virtually shift their entire staff to create a new console - which leaves their development efforts in ruin!