Sony Has Lost More on the PS3 Than it Made on PS2

[radioioRobert]

July 2007 : Sony responds to a quarters loss in the gaming division:

Sony: Poor PS3 sales mean less financial loss

Monday 30-Jul-2007 10:29 AM Sony's CFO Nobuyuki Oneda looks on the bright side

Every cloud has a silver lining, they say: Sony's CFO Nobuyuki Oneda has revealed the recently reported financial losses experienced by the company's games division were less than expected because the number of PS3 sales were lower than hoped.

Looking on the bright side, Oneda said, "Sales of the PS3 have risen but we booked losses due to our strategic decision to price it below the (production) cost. Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation".

Last Thursday Sony posted an operating loss of $237 million for its games division, a figure mainly attributable to the fact that the company has priced its PlayStation 3 console lower than its production cost.

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Note: That loss was 237 million including the profit from Ps2, PSP, software, PSN, etc. These are not hardware numbers or PS3 numbers. So the loss made by PS3 that quarter was much higher....