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@Shadowblind- Well, Sony itself doesn't really have that much in the way of expenses from Blu ray, in fact all sony really does is make a few players, and get revenue from Blu ray disc sales. Sony gets a cut from every movie sold, and granted Sony along with the other firms in the Blu ray association pitch in for marketing and whatnot but even at this point, all of this money coming is all gravy and even with Blu ray still being a small thing, its a plus if anything at this point.