I think it's working, to some degree or another. Even a single week of victory over the PS3 in Japan has a big symbolic value. Whether this is all worth the cost is another question.
Securing FFXIII as a multiplat is probably more significant than any single exclusive in your list, though. It may not add to the 360's traction in Japan due to regional PS3 exclusivity, but it means a lot in the other regions.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







