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MS needs to make the XBOX a worldwide brand to a greater extent. Look at Sony, how they are bringing products to Europe first in some cases (PlayTV), doing euro game shows (leipzig), and actually have a sustained prescence in Asia.

W/ games, I am really surprised that MS hasn't brought any big MMO's yet. You would think that w/ MS's dominance of the online part of gaming, that they would have done this by last year.....but it hasn't happened.