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DRM is a must if there are going to be rental services for digital content. Much like M$'s video rental service on XBox Live or Rhapsody's (I think this is it) monthly fee unlimited music service(which is heavily abused with programs stripping the DRM). I understand there are some pitfalls to how it is used as of now, but perhaps this is a learning process that the two groups(content creator and consumer) fight over what is best.