reminds me of a kind of moms robot oil thing, where this traditional kids toy look is ironically selling the most advanced technology. In terms of going against type, of faster shinier etc, its def. a unique idea. I actually think his inherent reliance on different costumes etc will be a negative because it won't be as easily marketable as a red hat and moustache is. Give it time and we'll see.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
