Interesting NPD analysis

[Bodhesatva]

Kasz216 said:

Bodhesatva said:

I think another interesting fact that isn't patently obvious would be to compare market share over the entire market and market share of PS2 owners.

Marketshare in the whole market according to NPD:

PS3: ~18%
360: ~39%
Wii: ~42%

Now, marketshare of PS2 owners who have already upgraded:

PS3: ~21%
360: ~38%
Wii: ~41%

 

Let me put that more simply, because I think it's a very important point: the PS3 is 15% more popular with PS2 owners than it is with the populace in general.

"Brand loyalty" is virtually non existant. If you owned a PS2, you're only slightly more likely to buy a PS3 than anyone else would be.

Yeah... the percentage difference i imagine would be statistically indistinguishable from zero.

 

It isn't -- it's appears to be in the 10% range.

Still, 10% better sales? I doubt that's the sort of significant advantage analysts were expecting.