I think the idea is a great marketing tool. The Fable II Pub is really hyping the release well. The only thing I think would have been more effective would have been to make it a free download for all. I feel it would have marketed Fable II better than an outrageous 800 point price tag for those that don't or can't pre order. At least cut it down to 400 points, as from what i've heard this game doesn't exactly warrant a $10 buy in.








