montrealsoon on 25 July 2007
My thoughts on XBOX viability is the original assumption of the MS Entertainment Division, which is basically "we have to lose billions of dollars to gain branding, mindshare, and marketshare". This approach is proven exactly wrong by the Wii. I expect there are many at Microsoft who are questioning the MS Entertainment Division approach.
I don't say "scrap the 360", I say "scrap the existing management".







