^ Thank you, an enlightening article. However, in that case, it belies the oft repeated mantra that it takes 500k in sales for a game to break even. In the case of GoW, the production budget was $10M (assuming it's just art/design/program/engineering), so 45% of x = 10M for break even, so x is roughly $22M for break-even. $22M/$60. So ~367k in sales is breakeven for GoW. Now, I would daresay that GoW is a more expensive game to produce than a typical game. So, if it takes 367k for breakeven on an high cost game on a new platform (the 360). I'd imagine most new games cost LESS than that. So, how can the break even be 500k? 200k sounds like more of a fair number. Now, using the number to revisit the software sales chart. It indicates that all the top 200 bestsellers of 2006 broke even based on the 2006 performance alone. Instead of the 61 indicated by the 500k standard. The 200k seems like a much more realistic number. Otherwise, it would not make sense for so many companies to still be in this business.
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