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MS can do what many have already accepted as fact will happen in September: permanent price drops across their entire product line.

Unfortunately, this will only effect NA sales.

Fortunately, NA happens to be the 360's strongest market.

If this simple strategy doesn't work, then it would imply consumer interest in the platform is plateauing after three years on the market, and there is no catalyst that will result in mass consumer adoption of the platform on par with the Wii.