Better advertisement would be a start. And I mean real ads, for the console itself. That's the one thing Nintendo do better than everyone ALL the time. The Wii itself is the marketable item, rather than any individual game. The 360 needs to be marketed in the same style.
Put together ad campaigns highlighting the size and DIVERSITY of the games library. Some way of showing "you like FPS, try one of these 4 games, you like RPGS, try one of these Western ones, or some of these Japanese ones. Whatever sport you like, it's here" type stuff.
Highlight XBLA in ads. Showing the best of the restored/remade classics from yesteryear, Doom, Worms, Castlevania, Sensi etc, and also the newer arcade specific games like N+, Geo Wars, Braid and so on.
A more standardised pricing plan would be good as well. The price cuts so far have been lopsided and not particularly impressive most of the time.
In terms of global interest, more regionalised products would help, but that might take into the next gen before it becomes a standard thing.
Will you teach me to football?
