What can Microsoft do to increase X-Box 360 sales at this point?(Fall 2008)

[Billy D]

Was anyone not surprised to find that PS3 outsold the 360 in July (NPD).

I know I was. If a price cut can't push the 360 past PS3 in the same month that FF13 is announced for it, then what can/should they do?

I'm really at a loss here. Any suggestions besides "just wait for Gears of War 2"?