McClaren said:
They should have a sackboy for every game. When the God of War III trailers end they should have the kratos sackboy next to the PS3 emblem. Same with Killzone 2, FFXIII, Resistance 2, etc. Have a special character for every game.
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That would be awesome!
At the end of a MotorStorm 2 commercial, they could have the Evel Knievel sackboy riding a LBP car around the PlayStation 3 logo. Or at the end of the Killzone 2 commercials, they coul have the Helghast sackboy standing by the logo. And when the God of War III commercials start airing, have Kratos smacking stuff around.
Maybe they could do exclusive marketing deals with third parties as well. Imagine an RE5 commercial with a zombie sackboy (whose arms are sticking straight out) meandering about at the end, and then a Chris sackboy that walks out and smacks the zombie sackboy across the screen. 
