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@ Grampy

By definition, a blockbuster will generally be a known IP. So yes, they are generally going to be the "same".

I would break down the the types of "blockbusters" in my opinion:

1. Known IP, multi sequel - eg. Call of Duty 4. This type of game does not need introduction as they are already blockbusters. This is probably the most common one because of the other 2 reasons (see below)

2. Known IP, new sequel. This would be a game (for example: Braid) that was a "low budget" title and was very good. Word of mouth and increasing sales make it more and more popular.

The sequel, eg. Braid 2, now gets more funding due to its early success. Therefore, it is a known IP with a new HIGH BUDGET sequel.

3. New IP. This is not that uncommon (eg. Gears of War). Because of the "success" of blockbuster IPs, a company is willing to bet that they can make a NEW and BETTER game (eg. Haze). By making that "bet", they are willing to invest the resources and marketing to make this game popular (eg. Assassin's Creed).

Out of the 3 types, these games will make up the MAJORITY of sales, just like the movies.
So almost by default, any BLOCKBUSTER title will be a known IP.