Apple would fail so hard! They don't have any experience, no franchises, they would fail in japan (Hi @ Microsoft) and last but not least, you just don't connect Apple with gaming at all. Apple = something portable for me :D
iPod, iPhone, macbook, ibook and the list goes on.
Even Apple TV wasn't successful, the gaming-market is pretty rough.
The iPhone might be the right way to break into gaming, though.
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Okay, here is my little dream. Apple will release a handheld together with Microsoft. Something like the iphone, with Live anywhere. Apple will do the design, MS the software and the connections to the developers. lets call it the ibox. That would be interesting. I can download songs from iTunes straight on my 360 / ibox and pay with MS points. ahhhh... I know it's never going to happen, but let me have my dreams plz.
Imagine not having GamePass on your console...
