When did I say the first million is when a console is most in demand? I said the 360 was completely sold out. And there would be a difference between shipped and sold as you said. But for the microsoft launch obviously as you said those number lag 4-8 weeks by boat. For sony almost no lag because of the airlifts, less than one week between them saying it's shipped and it's at a retailer. I agree with you for the most part. I never said Sony wouldn't lie either, they all lie. I mean comeon. Microsoft thinks the Zune is a resounding success. You have to have that kind of crazy denial to compete in business these days. I just have a disagreement with the 10.4 million number Microsoft keeps putting out cause I just don't think it's that high. But even when Sony said they shipped 1 million I knew they did not yet sell that many, but it would be close because of the time between shipping and retailer because they are airlifting them to NA. I knew the Wii numbers were also really high. Now, Nintendo is disputing NPDs numbers. Maybe it's not as sold out as everyone thinks. We just don't have 2-3 years of data to go on that will converge the numbers and give us a much better idea.