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360 owners will soon be able to buy, via their web browser, Marketplace content which is automatically downloaded to their home console, while developers will be able use direct link iTunes-like URLs that let them virally promote their Xbox Live Arcade creations – all as part of new features designed to spur further use of Microsoft’s online content sales.

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The same features are also expected to be available to indie developers using the XNA Creators Club channel when that launches with the new Xbox 360 dashboard update later this year.

 

Nice, I'm looking forward to this. 

What they also need to do is have a PC Marketplace with XBLA games at the same price as on the 360.

 



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick