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Bodhesatva said:

Even putting aside the validity of the "ten year plan" for the moment, this is just bad marketing. Which would you choose:

1) Pay more money for "potential" today
2) Pay less money when said "potential" is fulfilled later

That's not smart marketing. You want to convince people, today, that the machine you have is the best one to buy, right now. Even if you have (very lofty) long term goals.

The thing is though, that the people that read this aren't the people they're marketing to.

This interview isn't gonna be on GMA or the Today show, or on the news.  It'll be on the 'net for fanboys and girls to read, people who don't care what Sony P.R. says.

That's why I don't understand the big to-do about Sony PR when it doesn't even apply to the people they're speaking to