My mom fell in love with the DS. She really likes brain age but has fallen in love with Picross. I really think its cute that she has become a "hardcore" games, though my dad calls he DS the Divorce System. Luckily i know it is a phase that she is going through and one day she will grow up and live a game free life.
Anyway, back to the point, Nintendo has always stated that their systems are mainly meant to be fun for all ages. Are they inflating the benefits of some of their games, well definitely. But they are at least pretending to base it on well established theory. It was a very strong marketing strategy and it paid off.
I don't however think that there are hundreds of thousands of older people out there torturing themselves on daily basis by putting themselves through the sheer agony of switching on their DS and having to endure those crucially painfull games with that teriffying asian floating head, just because they have a fear one day they may actually get Alzimheimers.
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