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Seeing the success of games like Animal Crossing, The Sims and Spore Creature Creator I would argue that one could say this is the right place and time. This game seems to take those themes one step further by allowing you to actively engage in creation WITH you're friends. Not just after the fact. Not to mention an age where people want their children to do more than blow things up and murder in their games. At an age where I want to do more than murder in games(I'm 22 and have been playing console games for as long as i can remember). This is the start of games 2.0 as far as I'm concerned. Not to speak for non-gamers but this game holds my attention even though i don't currently own a ps3 and have thought there was nothing this generation for me.