Godot said:
This is in no way trolling. I kind of agree. I think the big sackboy looks like a gigantic voodoo doll and it's a bit creepy. Sony will need a really good marketing campaign because Viva Pinata, with a cartoon show and much cuter characters did not do all that great. Right now, this game is extremely hyped but for the hardcore gamers. To reach, the casual gamers and actually sell hardware out of it, they'll have to figure out a way to appeal to them.
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Well it wasn't JUST a lifesize sackboy. :P
More pictures from the event in Japan:
Similar picks from an event in Edinburgh, England:
And apparently Sony is going to really push the marketing in NA as well:
(from AdAge.com)
[...]
As such, Sackboy's getting a big marketing push -- and a little help from his friends. Sony is partnering with retailers to offer two presale-only, downloadable Sackboy characters from a couple of Sony's other popular first-party games: Kratos from "God of War" and Nariko from "Heavenly Sword." Each retailer will have only one of the characters, so consumers will get different voucher codes depending on where they preorder. The incentive to prepurchase is that neither of characters will appear in the final version of the game.
"Leveraging some of our hottest properties as preorder items will only help us increase visibility with the consumers early and gain credibility with retailers to help prolong the marketing push well into the holidays," Mr. Valledor said.
[...]
Sony also plans to create about 1,000 "LittleBig billboards" -- about the size of a small yard sign -- to stick in the ground in and around San Francisco, Los Angeles and New York. Unlike typical cardboard yard signs, however, the minibillboards will feature working lights and ladders and other high-end art and design. The idea came from the game's agency, Deutsch. While the size of the boards almost ensures that at least a few will be stolen, that's OK with Sony. A spokeswoman said some pilfered signs posted on eBay may even add to the hype.
