Before you even pull out the differences between what Sony says is shipped and M$ interpretation of shipped. SCEA’s Senior VP of Marketing, Peter Dille "GI: Now you said its 2 million worldwide sold in? Dille: It’s 1 million in North America. What we’re not talking about today is the Japanese numbers, but we will be announcing those soon in the Sony announcement that will come out of Japan. GI: “Sold in†means the retailers have the units, correct? Dille: Correct. What the sell-in number refers to is that we’ve shipped it, we’ve sold it to retail, and the fact that we got to a million was possible because we were air shipping these products in. If we had gone with a boat, there was no way we would have gone to a million. So we’re not playing games with the numbers. These were sold into retail, and you can image the retailer’s incentive: If they’re shipped on a plane, they can go up onto the shelves as quickly as possible. And really, as soon as they’re getting there, they’re evaporating. There’s a tremendous demand." Here it is. Notice he asks point blank. "Sold in" means retailers have the units, correct? Response: "Correct"
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