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Coca-Cola said:

http://www.talkxbox.com/article2633.html

“I think the most obvious reason that they made the announcement is just looking at the success of our console...Square has done games for us in the past, and I think there’s a point where Square just has to look at the Xbox 360, the install base and attach rates that we’re seeing and actually has to make a decision on their own that it’s the right thing to do for them" said Pennello, speaking to MundoRare.

 “I think it’s easy to assume that something’s going on behind the scenes, I think the more obvious answer is we’re doing really well and the game creators want their games to be where the most people and the most consoles [are], and right now that’s the Xbox 360.”

Square wanted this game on Xbox360.

Believe it.

 

I'm actually convinced now that the reason why FFXIII-X360 exists is more because of the lack of Sony bribing to maintain it exclusive as opposed to MS bribing to make it multiplatform.