“Culturally connected” 360 marketing will help break southern Europe, says Lewis

[Bitmap Frogs]

cgen said:

Bitmap Frogs said:

Also, there are TWO football games and both are released for the 360 - and so far the 360 has had the better version of said franchises (FIFA and PES).

Your whole post is just a huge misunderstanding of the situation: the truth here is that Sony been doing hardware marketing specially tailored to each european country for decades.

 

PES is still associated with the brand "playstation". I never saw PES publicity that even mentioned the X360 version of the game.

 

GTA is also popular and associated to the "playstation" brand. I know of people who wanted to buy a PS3 because they thought GTA was a PS3 exclusive. In the TV ad they showed the playstation 3 logo at the end while in other countries they showed the Xbox 360 logo and the console's price.

 

That's cool but it just supports my take on the situation: that the 360's issues in Europe are not due to game library but rather marketing related.