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I personally think this sounds insane.

I mean, it seriously sounds like they don't know what they're doing.

If I were an analyst reading this, and it looked like they actually didn't know their 'big announcement' wasn't a big announcement, I'd start connecting the Peter Moore-billion dollar design error-Robbie Bach illegal share sale dots and think: These guys don't have a fucking clue, no way I'm recommending them.

I swear, at next years meeting, if they don't turn the promised profit, the curtains will be coming down.